Amazon, the global e-commerce giant, is currently testing a new tool based on generative artificial intelligence (AI) that has the potential to fundamentally change the way sellers create product descriptions.
Artificial Intelligence and Product Description Creation
According to media reports, especially from the news site The Information, Amazon's new AI tool allows sellers to generate titles, descriptions, and key points for products. Simply enter keywords characterizing the product, and the AI will suggest a potential title and details for the listing.
This tool is currently in the testing phase and is available to a limited number of sellers. Amazon confirmed that they are working on a solution to help sellers better engage customers.
Rules for AI-Generated Content
Although this tool can significantly reduce copywriting demands, Amazon emphasizes that replacing human review and editing is not on the agenda. The company has strict rules for product descriptions, which include adhering to relevant styles, avoiding the use of HTML, JavaScript, or offensive content.
E-commerce Platforms and AI Tools
Amazon is not the first to implement generative AI tools for sellers. BigCommerce, Shopify, and Wix have already introduced their own AI solutions that assist sellers in various areas, from chatbots to content generation.
The Greater Impact of Generative AI in E-commerce
The introduction of this tool could give Amazon sellers a significant advantage by reducing the time spent writing product descriptions. More accurate product descriptions could lead to higher sales and fewer returned goods. However, it's important to be aware of potential challenges and limitations associated with implementing AI solutions.
Source: Search Engine Journal
